what we do
We are, in simplest terms, a customer acquisition company. If a consumer services brand is looking to outsource some or all of its sales, we are a full service option for that brand. While the details could fill a book, the basics of our services fall into the following areas:
Design – We design the creative elements needed to drive customer interest. Our primary focus is on web design as this is our largest channel for lead generation. We have designed multiple websites for each of our brand partners and use the multi-design approach as a tool for optimization. We also develop outbound materials for direct mail campaigns.
Develop – Our in house developers take the web designs and develop high quality websites for our brand partners. They’re job does not end with the initial design implementation. Our process includes continuous A/B testing to optimize lead generation for each of our web properties. Once a winner is determined, our developers continually implement the changes.
Marketing – Our biggest lead driver is search where we specialize in both paid and organic search traffic. On the SEO side, we utilize multiple techniques across our properties to drive search results. On the paid search channel, we optimize thousands of keywords to generate the highest quality leads for our paid search dollars. Our marketing efforts also include traditional mail marketing materials.
Sales - Our sales efforts focus in two areas: inbound and outbound sales. The inbound channel answers the leads generated by our marketing efforts. Our goal is to be the top converting call center in the industry as we strive to turn leads into sales. The outbound channel focuses on geographically-targeted outreach to find customers most likely to be interested in our brands.
By taking a full service approach to customer acquisition, we are in a unique position to continually discover, test and implement sales improvements.